September 4, 2020
With the world becoming increasingly digital, mobile ordering is becoming increasingly relevant. 📲
As the hospitality industry adapts to the new government guidelines, mobile ordering offers a way for business owners to offer higher quality services while keeping customers safe and healthy.
In this article, we’ll be diving into what mobile ordering entails and what the benefits are of adding it to your business toolkit:
Mobile ordering can be called various names: online ordering system, online ordering and virtual ordering. Mobile ordering involves a system where restaurants, cafes and takeouts can accept orders and payments from a distance and online.
Customers access a menu by scanning a QR code with their smartphone. From the online menu, they can pick what they want to purchase, submit the order and pay on the spot.
With mobile ordering, customers also have the option to do pre-orders. This takes convenience to another level: they submit their order, pay online and then pick a specific timeslot to come and pick up their meal.
You may also like: Online Ordering Systems: What are the advantages of using them?
Online orders essentially take the entire ordering process online:
With a standalone online ordering system, you can customise the menu, set up your own website and set your own fees. That’s why it’s often cheaper than using a marketplace online ordering system.
With mobile ordering, customers no longer need to go to the bar or wave for someone to come and take their order.
Now, all they need to do is open up their phone and start the ordering process online. With a tool like Pomelo Pay, they won’t even need to download an extra app - it’s all done on one screen.
This is also more convenient for small businesses: on your end, you’ll be able to see what they ordered, where their table is and whether they have any specific dietary needs. This makes it less stressful for your staff since they don’t need to spend so much time taking orders.
Mobile ordering is a lot more hygienic than the classic in-person menu. Whether you’re inside or outside, mobile ordering means you don’t have to keep cleaning menus, storing notepads, or even being face to face.
With QR code mobile ordering, you can display your QR code on pretty much any surface you want. You could display it somewhere that encourages people to beat the queue, on the table when your customers sit down, or even on a brochure for people to order from their homes.
Read how Tiziania uses QR code payments to double the number of orders she can take.
Enhanced customer experience is a great way to increase customer loyalty. With most millennials adopting technology to use restaurant services, many will keep returning to those that offer an intuitive and high-quality online experience.
In fact, according to this survey, 30% of consumers would return to a restaurant if it offered technology such as mobile ordering.
Mobile ordering with an online ordering system means you don’t need to spend money on menus, huge card terminal fees or a developer to create a new app for you.
With your online system, you get to customize your menu and ordering process as you want it - you won’t even have to create a separate website!
If you choose to set yourself up with Pomelo Pay, you’ll only need to pay a 1.49% transaction fee.
With your Pomelo Pay account, you can set up a free mobile ordering system. We’ve made it incredibly easy to set up:
Contact our sales team so we can put you through any compliance requirements. Once you’re verified, you’ll be able to open an account with Pomelo Pay.
You just need to download our app, enter your phone number and you’re set to go. Once you’ve created your account, you’ll have access to a dashboard where you can connect your business bank account, fill in your profile and customize your menu.
The dashboard and account are specifically designed to make it easy to track online order.
Once you’ve explored the online dashboard, you can start customising and creating your online menu. Add the various dishes and meals you want on the menu along with descriptions and prices.
You’ll be able to customize the colours, add a logo and configure how your customers see your menu.
Once your menu is ready to go, you’ll have a unique QR code and a link that will give your customers access.
When you start accepting orders you’ll be able to adjust your dishes on the go and update the menu if your dishes are sold out or you no longer have the ingredients.
Learn more about our online shop feature!
Now that you have your online menu up and running, it’s time to inform your customers of the online menu and encourage them to use it.
You can start by printing your unique QR code and putting it on your restaurant tables. Your customers will be able to immediately see your QR code and can scan it with their smartphone to start ordering.
You can also put your QR code on your website, newsletter, or anywhere you think your customers would want to access the online menu.
Read how this business owner boosted passenger hires with QR code payments
How does it work on your customer's end? It’s nice and easy: they simply need to take out their smartphone and open the camera app.
From there, they point their phone at the QR code and their phone scans it automatically - every smartphone has an in-built QR code scanner. This will take them to the online menu where they can order, and pay online.
As your customers are ordering, you’ll see the orders come in through your dashboard. You can then set about preparing them, and then deliver the food to their table.
Mobile ordering is a lot more convenient, fast and secure for both businesses and customers. What’s even better is that with Pomelo Pay, you can test out mobile ordering without having to commit anything upfront. Want to see for yourself? Open a Pomelo Pay account for free!
Tiziania, owner of mobile food business Heartmelts, doubled her orders with Pomelo Pay. Read more to find out how!
Vincent Choi, CEO of Pomelo Pay joins the FinTech Magazine Podcast to talk about contactless payments, the importance of QR codes and the impact of the pandemic and Brexit for the fintech industry.