With the world becoming increasingly digital, mobile ordering is becoming increasingly relevant. 📲
As cafes and restaurants adapt to the new government guidelines, mobile ordering offers a way for business owners to offer higher quality services while keeping customers safe and healthy. In this article, we’ll be diving into what mobile ordering entails and what the benefits are of adding it to your business toolkit.
Mobile ordering can be called various names: online ordering system, online ordering and virtual ordering. A mobile ordering app involves a system where restaurants, cafes and takeouts can accept orders and payments from a distance and online. Customers access a menu by scanning a QR code with their smartphone. From the online menu, they can pick what they want to purchase, submit the order and pay on the spot.
With mobile ordering, customers also have the option to do pre-orders. This takes convenience to another level: they submit their order, pay online and then pick a specific timeslot to come and pick up their meal. Mobile ordering offers a lot of different benefits:
With mobile ordering, customers no longer need to go to the bar or wave for someone to come and take their order. Now, all they need to do is open up their phone and start the ordering process online. With a tool like Pomelo Pay, they won’t even need to download an extra app – it’s all done on one screen.
This is also more convenient for small businesses: on your end, you’ll be able to see what they ordered, where their table is and whether they have any specific dietary needs. This makes it less stressful for your staff and makes it a lot easier to enforce social distancing.
Enhanced customer experience is a great way to increase customer loyalty. With most millennials adopting technology to use restaurant services, many will keep returning to those that offer an intuitive and high-quality online experience. In fact, according to this survey, 30% of consumers would return to a restaurant with mobile ordering if it offered said technology.
Mobile ordering also makes it easy to personalise offers, request reviews and set up a loyalty scheme. Customers will also be able to save their ordering preferences, so all they need to click on is “re-order” when picking out what they want to eat.
Mobile ordering with an online ordering system means you don’t need to spend money on menus, huge card terminal fees or a developer to create a new app for you. With your online system, you get to customize your menu and ordering process as you want it – you won’t even have to create a separate website!
If you choose to set yourself up with Pomelo Pay, you’ll only need to pay a 1.49% transaction fee.
With your Pomelo Pay account, you can set up a free mobile ordering system. We’ve made it incredibly easy to set up:
Click on the button below (or on the homepage) to open an account with Pomelo Pay. You simply need to enter your phone number, verify your account and you’re set to go. Once you’ve created your account, you’ll have access to a dashboard where you can connect your business bank account, fill in your profile and customize your menu. The dashboard and account are specifically designed for restaurants and cafes.
Once you’ve explored the online dashboard, you can start customising and creating your online menu. Add the various dishes and meals you want on the menu along with descriptions and prices. You’ll be able to customize the colours, add a logo and configure how your customers see your menu.
Once your menu is ready to go, you’ll have a unique QR code and a link that will give your customers access. When you start accepting orders you’ll be able to adjust your dishes on the go and update the menu if your dishes are sold out or you no longer have the ingredients.
Now that you have your online menu up and running, it’s time to inform your customers of the online menu and encourage them to use it. You can start by printing your unique QR code and putting it on your restaurant tables. Your customers will be able to immediately see your QR code and can scan it with their smartphone to start ordering. You can also put your QR code on your website, newsletter, or anywhere you think your customers would want to access the online menu.
How does it work on their end? It’s nice and easy: they simply need to take out their smartphone and open the camera app. From there, they point their phone at the QR code and their phone scans it automatically – every smartphone has an in-built QR code scanner. This will take them to the online menu where they can order, and pay online.
As your customers are ordering, you’ll see the orders come in through your dashboard. You can then set about preparing them, and then deliver the food to their table.
Very soon, all restaurants and cafes will be offering mobile ordering. It’s more convenient for both parties, it keeps everyone safe and it offers opportunities to build relationships with customers. With Pomelo Pay, you can try online ordering for free and your customers won’t need to download another app! 🎉