7 Advantages of Using an Online Ordering System

Does your menu and payment solution meet government guidelines for social distancing? The current situation is not an easy one: how can you take orders and deliver your food and beverages all while maintaining a safe distance? Luckily, there is a solution: online ordering systems.  

Whether you’re a cafe, takeaway or restaurant, an online ordering system should be simple to use and generally make your life easier, not harder. We put together a few advantages of using an online ordering system in the new normal.

What is an online ordering system?

An online ordering system is a system that is put in place to allow restaurants and cafes to take orders and accept payments from a distance. With this system, customers can access the menu by scanning a QR code or opening a specific link with their smartphone. They can then directly make their selection, submit their order and pay all in one go. Once the order is received on the restaurant’s end, all that’s left is for the order to be taken to the customer’s table or packaged ready for delivery. This kind of system offers many advantages:

1. Safer and healthier

To reopen, food businesses need to set up shop to meet UK government health and safety regulations. Owners must maintain social distancing, use contactless ordering/payment methods and ensure surfaces are cleaned regularly.

Even if you’re a small shop, social distancing doesn’t have to be stressful. Shifting to an online ordering system means your customers can order and pay from outside the shop or from a table inside. No unnecessary interaction with staff or other customers is needed and safe distances can be kept!

2. Less room for error

An online ordering system ensures prices are accurate and there’s less room for error when it’s time to settle the bill.

Customers need to physically pick an item on a menu with a corresponding price, ensuring the correct amount will always be paid. This has some good benefits for your business; there’s less chance of incorrect charging, less time wasted sorting out mistakes and fewer free coffees handed out to appease customers!

3. More customers

As the new normal progresses, online ordering and payment is becoming more accepted and expected. If your menu and payment system is hassle-free your regular customers will be recommending you to their friend, and sharing on social media. You can increase your customers, and your profit, simply by offering a seamless customer experience.

4. Increased customer loyalty

Customers will choose your shop over a competitor’s if you give them a reason to keep coming back. Great coffee and cakes may be that reason, but you can also encourage their loyalty with a reward programme.

According to a recent study, a personalised digital experience is also a good way to encourage customers to keep coming back. Out of 1000 customers surveyed, 50% said they would switch brands that give them a poor online experience, and 73% expected online personalisation. With an online ordering system you can send personalised offers, request reviews to boost your ratings and receive feedback about your service.

5. Higher customer spend

We know that a larger number of customers are now engaging with digital products and services than ever before. They’re also spending more when they order online.

That’s because studying an online menu is different to standing in a queue. Customers have more time to make an informed decision. If they want the rich, gooey chocolate cake then they can order it with their skinny latte without fear of judgement from others. Even better if it’s bagged up to take away!

Those with food intolerances are also able to read the ingredients in peace without feeling pressure or impatient sighs because they’re holding things up. This means customers are likely to place larger orders.

6. Highly customisable

Menu apps are highly customisable so you can easily promote your logo, brand colours or other features that make your business unique. Plus if you want to delete or add an item to the menu all you have to do is log in, make your changes and it’s done!

7. Reduced costs

With a card terminal you’re looking at a number of accompanying fees that can seriously reduce your bottom line. An online ordering system is a lot cheaper because it’s all digital, and in many cases the only cost is a small processing fee on transactions.

Using Pomelo Pay’s online ordering system

What’s the best way to move forward when picking an online ordering system? Since numerous digital platforms are jumping on the bandwagon, there’s plenty of options to choose from. However, not all of them will be suitable for your customers or affordable for you to maintain. The last thing you want is to pay too much in account fees or transaction costs!

One of the best options for a cafe or coffee shop is a free customisable menu through a unique QR code, such as what Pomelo Pay offers. With Pomelo Pay you don’t need a website to get started; with our simple edit features you can switch up the menu whenever you like. It’s also a lot cheaper with just one flat fee of 1.49% per transaction – all you need is a Pomelo Pay account and a digital device!

How does it work for customers? Firstly, there’s no need to download an app, your customers simply scan the displayed QR code with their camera and the menu comes up. After selecting their coffee (and that scrumptious looking chocolate cake) they add their table number, and enter their payment details. The app accepts VISA, MasterCard, AMEX, Apple Pay and Google Pay.

An online ordering system like Pomelo Pay not only provides a platform to consistently meet government guidelines but it also works as your one-stop solution for increasing orders and customer engagement which will help you rank head and shoulders above the competition. If this sounds like an efficient solution to meet your needs right now, you can download the Pomelo Pay app for free and get started right away!

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