November 4, 2020
Picture this: someone wants to buy your product or service.
They’ve done their research, they’ve got the budget, and they are now happy to proceed with the purchase. Out comes the debit card or smartphone to pay. Without batting an eye, you tell them how you take payments, and one “blip” later, the payment goes through.
No problems connecting to wifi, no confusing payment screen and no awkward moments waiting for payment processing. It’s so seamless and invisible, that even your customer says “Wow, that was quick!”.
Every business owner wants payments to be as seamless as possible, so their customers can focus on the product or service, rather than the price.
By picking the right card payment machine for your business, you can make sure payments are convenient and seamless. With the right technology, that’s far from impossible.
Here’s what we’ll be covering:
Ideally, you want a card machine that processes payments quickly, doesn’t keep losing internet connection and doesn’t always run out of battery.
In order to differentiate between the card machine use cases, we’ve divided them into:
In order to accept payments in person, you’ll need a card machine that accepts debit card, credit card and mobile payments (Apple Pay and Google Pay).
Some card machines will use bluetooth, others will be connected to your wifi and others won’t need to be connected to the internet at all.
Ideally, you want a card machine that is easy to use, processes payments quickly and displays the right information on the screen at the time of payment. You also want a card machine that is small enough for your workspace.
For example, Amran, owner of Sky Taxis, needed a card machine that could accept card payments on-the-go and that didn’t have to be constantly connected to wifi.
By turning his smartphone into a card machine with Pomelo Pay, he’s able to literally accept card payments from anywhere. The added benefits are that he doesn’t have to buy a separate card reader for each employee (everyone already has a phone) and can forget about any hardware.
Read the case study: How a Local Taxi Business Boosted Passenger Hires with Pomelo Pay
You may want a card machine that also takes payments remotely, whether it’s to take a deposit or complete a payment for a service you’ve already provided. Whatever the reason, you probably want something that is a bit more secure than taking people’s details over a phone call.
Enter: payment links. These are links that you can easily send via SMS, email or any other messaging platform to your customers. Your customer clicks on the link, enters their payment details and the payment goes through immediately.
David, EPC contractor, was looking for an easy way to take payments remotely that didn’t involve a phone call and that would also encourage clients to pay quickly (he spent way too much time chasing payments).
With Pomelo Pay, he can now use payment links: he sends a link before heading to his client’s house, and then asks them to pay once the job is completed. He no longer has to follow up on clients and cash flow is suddenly a lot easier to manage.
Read the case study:How this Business Owner Uses Pomelo Pay to Get Paid Instantly
What if you want to start taking payments online?
Many businesses are turning to online sales by selling their goods or services online via an online shop. At Pomelo Pay, our Shop feature allows you to bridge the gap between managing your business offline/instore and online by having a central, integrated platform.
An ecommerce Shop works as an extension of your physical business, with multiple touchpoints that you can't use offline. By setting it up with a payment provider like Pomelo Pay, you won’t need to invest in a complicated or expensive website builder.
And if you already have a website you can also use our Pomelo Pay API integration to accept all types of payments.
Want to learn more about adding an online shop and accepting payments through your website? Get in touch with us and we’ll help you get it set up.
What if all these use cases apply to you? In 2021, customers like to pick the payment method that suits them best. Sometimes they want to buy online, other times in-person and others remotely.
Offering several ways to pay is called “unified commerce”: a technical term for essentially selling your products and accepting payments through various channels.
Here’s an example: Tom, owner of street vendor Phoreal, needed a payment solution that worked for several use cases, since he likes to accept payments through various channels.
For in-person customer orders, he uses QR codes. For large orders for events, he uses payment links, and since he’s managing a food stall, he has an online shop where customers can order online and then click and collect.
With Pomelo Pay, all these payment methods are integrated into one place, which makes it very easy for Tom to track all his revenue, view the analytics and cater to a wider range of customers. He can therefore offer his customers various choices when it comes to payment.
Read the case study: How a Street Food Vendor from Kingston Market Boosted Revenue by 10% with Pomelo Pay
The short answer: no.
You may be surprised to hear this, but thanks to modern day smartphones you can now accept payments without a card reader. Why buy separate hardware when you can just turn your phone into a card payment machine?
Forget the card machine, maintenance fees and minimum monthly fees. Instead, you can just use your smartphone and pay 1.49% per transaction - signing up is free with Pomelo Pay.
You want to start accepting card payments. What do you need? Here are the three main components:
A merchant account provider allows businesses to accept payment with debit and credit cards. It’s separate to your business bank account - although it looks like a bank account - and is held by an acquiring bank.
Once a payment hits your merchant account, it will usually take between 24 hours to 7 days to transfer to your business bank account. At Pomelo Pay, payments are deposited the next working day.
This is the piece of software that is attached to your website that allows you to accept debit and card payments. It’s usually included in your card reader package and can be synced with any offline payments. At Pomelo Pay, our intuitive payment gateway makes payments very straightforward and easy to process.
Traditionally, the card payment machine is a physical POS device used to accept in-person payments.
However, with QR codes and payment links, businesses can now use everyday mobile phones to accept payments.
In fact, with Pomelo Pay’s new Tap to Pay feature you’ll even be able to accept contactless payments with your phone. Customers just need to tap their card or phone on your phone and the payment will be complete.
Find out more: How Tap to Pay Works
Usually there are three main fees: monthly fees, transaction fees and set up costs.
Just like you would pay for a subscription, some card machine companies charge you a monthly fee - sometimes also called a maintenance fee.
These fees are charged every time a customer uses their card to purchase your products or services. These are often a fixed rate (e.g. 20p per transaction) or a percentage of a total transaction - such as 1.49% in the case of Pomelo Pay.
Some cards do charge extra fees, such as American Express. In those cases your payment processor might charge a premium.
Most card payment machines charge a setup fee, with many charging as much as £69! These set up fees mean it can be expensive to trial different card machines in order to find the best one.
It’s free to get set up with Pomelo Pay, which means it’s easy to trial the system and understand how it works before rolling it out for your business.
We believe Pomelo Pay offers the best card machine to process payments - although ultimately it depends on your business needs.
With Pomelo Pay, it’s incredibly easy to set up an account: you don’t need to carry a mobile card payment machine with you and you have the opportunity to use QR codes, payment links and over 25 payment methods when accepting payments.
You may like: QR code payments: What they are and how to get started
Pomelo Pay is best if you:
Taking payments with your phone or mobile device is a great option for those businesses that take payments on the go, have multiple staff in multiple locations, offer click and collect. Thanks to QR codes, hospitality is able to bounce back from and grow.
And with Pomelo Pay you get additional perks such as insights on customer spending, a free online shop so diners can order from their phone.
Yes, you can take card payments with your phone.
Once you sign up to Pomelo Pay, you’ll be able to download our app and immediately start taking card payments with your smartphone.
You may see other payment providers saying that you can just use a smartphone, but many still require you to buy a separate card reader to make it work. With Pomelo Pay, you just need a smartphone and a business bank account to get started.
The best payment method depends on the specific use case.
If you’re accepting an in-person payment, debit cards are often the best since they are convenient, fast and secure. QR code payments are also very convenient if you have a long queue of customers, since people can pay while waiting for their item.
If you are accepting payments remotely, then payment links that enable debit and credit card payments are often the best since they are straightforward and secure and are a lot better than IVR payments.
If you are accepting payments through your website, you want to make sure you have a payment gateway integrated into your website so customers can easily pay with their card.
You may also like: The Ultimate Guide to the Different Types of Payment Methods
The most secure payment method is debit and credit card payments.
That’s because each payment must go through a card network such as Visa or Mastercard, which verify and ensure that each payment is processed securely. Debit and credit cards are also what customers are most used to, which means they are less likely to make mistakes.
In 2018, card surcharge became illegal for personal credit and debit cards. That means you cannot charge extra for card payments. You can, however, charge extra for business payments - though it must not be higher than the costs you incur.
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